Can You Be Strategic Without Data?
Resource type: Video
Want to ensure that communications staff is included meetings where your foundation’s broader strategy is set? Start capturing data you can present to demonstrate the essential link between communications and impact.
That’s one of the messages that comes through loud and clear in this conversation with Edith Asibey, author of “Are We There Yet? A Communications Evaluation Guide”, published by The Communications Network.
Asibey is a Communications Executive at The Atlantic Philanthropies. She brings to her work extensive domestic and international communications experience with foundations and nonprofits including her tenure as President of Asibey Consulting.